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In this article, I’m going to outline the process for developing strategy. Many approaches to developing strategy exist but most can be reduced to:
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The Value Chain Analysis of Michael Porter provides some valuable perspectives. I don’t intend going into any depth here. I simply want to focus on what I feel is the key aspect of VCA - the need…
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This part of the analysis is concerned with finding attractive segments in which we can compete. What makes a segment attractive: size, competitive position, risk, fit with exising business, cyclicality etc.
How do we bring all this analysis…
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Michael Porter’s Five Forces analysis helps us to understand why some industries are profitable and others aren’t. That’s industries, not companies. The two industries that Porter cites most often are airlines and soft drinks ("a licence…
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Arie de Geus, author of The Living Company, said:
"The only way to sustain competitive advantage is to ensure that your organization is learning faster than the competition."
Strategic analyis is part of this learning…
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Many people have a notion that the answer to the question "How to develop strategy" rests in analyzing reams of market data, plugging it into matrices, applying a few rules and hey presto, out pops the strategy.…
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When it is sometimes difficult to predict what will happen next week, what is the point in looking forward five or even ten years? In such a dynamic world, isn’t…
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