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Strategy Development Process

The Strategy Development Process

In this article, I’m going to outline the process for developing strategy. Many approaches to developing strategy exist but most can be reduced to:

  • strategic analysis - where are we now and how do we see the world…
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Strategic Analysis Part 2

Strategic Analysis - Five Forces

Michael Porter’s Five Forces analysis helps us to understand why some industries are profitable and others aren’t. That’s industries, not companies. The two industries that Porter cites most often are airlines and soft drinks ("a licence…

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