Commercial Awareness - your future depends on it!

Managers everywhere face incredible challenges in the coming year. Experience will count for little; the commercial landscape has been transformed. To succeed, or even survive, managers will have to create their own maps. There will be no substitute for observing, analyzing, thinking, innovating, testing. The distinction between the winners and the liquidated will be: speed and quality of learning.

Commercial learning doesn't simply happen; it requires nurturing. It requires managers who are commercially aware. Commercial awareness is the enabler, the accelerator, the transformer.

Our Commercial Awareness training will provide your managers with the perspective, tools and skills to ensure that they make the most effective decisions - decisions that are in-line with your organisation's strategy, pragmatic and financially astute.

HappyAtom's Commercial Awareness Training addresses concerns such as:

• understanding how the environment is likely to change, from the economy and technology through to the emergence of new customers, competitors and suppliers - and the implications
• how does their part of the organisation need to change to be successful in the future and what will the key performance drivers be
• the tension between short-term profitability and spending on the drivers of long-term profitability (particularly intangibles such as training, promotion, relationships etc)
• how to develop robust business cases that balance risk and reward
• the impact of their actions on key strategic assets such as brand and culture
• converting plans into actions and addressing both hard (processes, measures, targets, scorecards) and soft (attitudes, culture, emotions) issues and the need for effective communication

Your managers will gain:

• a panoramic view, strategic yet conscious of the everyday actions that provide the foundation of success
• a heightened sensitivity to changes and what they mean in terms of opportunities and threats
• an entrepreneurial perspective that recognises the need to challenge current paradigms in the face of constant change
• a better understanding of how they fit into the organisational jigsaw and the effects of their actions (and the importance of looking beyond their functional silos)
• frameworks for analysing what they do and developing more effective approaches
• financial perspective - shareholder and customer lifetime value, the importance of cashflow / working capital, key financial ratios and understanding why the bottom-line isn't
• tools to improve and build confidence in their own decision making
• a recognition that everyone in the organisation has a responsibility for creating the organisation's future

Please click here for HappyAtom's Commercial Awareness Course Overview