Course Outlines
Below are links to overviews of a selection of our marketing courses. Please click (or right-click to download) on the appropriate icons.
Measuring Marketing Effectiveness
"Where in the past marketing managers were seen as experts on customers, channels and competitors, in the future they should be seen as experts on how marketing and growth can increase shareholder value. To do this, marketers need to extend their skill base to add expertise in modern financial planning techniques."
Peter Doyle
Finance for Marketing Professionals
"Marketing is becoming an integrated part of the whole organization, rather than a specific function. Who’s responsible for setting the direction of a business? Who sets the marketing direction for Cisco? For Apple? For Microsoft? More and more, it’s the CEO who’s becoming the chief marketer."
Regis McKenna
Marketing Courses
HappyAtom offers a full range of marketing courses for both:
- marketing professionals seeking to gain new perspectives on particular aspects of marketing such as branding, measuring marketing effectiveness or finance for marketers
Please click on mindmap for larger image.
- non-marketing managers who wish to gain a greater understanding of the marketing concept. It is essential that all managers see themselves as marketers or as David Packard said:
"Marketing is too important to be left to the marketing department."
[more on the marketing concept and "total marketing"]
As with all our courses, structure and content can be modified to meet the needs of your organisation. Our online LMS enables us to guide managers through pre-work - for instance researching competitors' offers - so that the course is focused on the real challenges facing your organisation. As a communication forum, the LMS can facilitate assignments for managers who are geographically dispersed.
And, of course, the LMS allows HappyAtom to reinforce learning through post-course updates and reminders of key learning points.
